House Renovation
Website Design
A premier kitchen and bath supplier specializing in high-end cabinets, premium tiles, and modern hardware for renovators and contractors.
To bridge the gap between stunning craftsmanship and search engine visibility, I executed a dual-focus strategy: Visual Storytelling and SEO-First Architecture.
Immersive Visual UX: Built a clean, sophisticated design utilizing high-contrast imagery, intuitive galleries, and project pages. This allows potential clients to instantly evaluate the quality of work and build immediate brand trust.
Technical SEO & Architecture: Designed the site from the ground up with clean semantic HTML, optimized image delivery formats, and a logical hierarchy. I mapped out localized service pages (e.g., "Kitchen Remodeling," "Bathroom Renovations") to capture high-intent local search traffic and effective informational architecture.
Conversion-Focused Layout: Streamlined the user journey by placing friction-free "Contact Now" calls-to-action (CTAs) and an intuitive multi-step consultation form.
The Strategy & Solution
Despite delivering top-tier craftsmanship in the physical world, the client’s digital storefront was outdated, slow, and invisible on search engines. They needed a digital presence that not only matched the quality of their physical work but also actively generated qualified inbound leads in a highly competitive local market. Although the company stopped some of its services both online and in person, their website was still showing them, which then caused confusion on the users’ side.
The Challenge
As the lead web designer, I spearheaded the end-to-end UX/UI design, information architecture, and search engine optimization strategy.
My Role
